Cost cutting is so 2011.


  A new study by the job placement and business consulting firm Robert Half says after years in which 'cutting costs,' which translated into job reductions, as been a key priority for employers, cost cutting is not on the horizon for 2014.


  Instead, Robert Half says the number one priority listed by employers for 2014 is 'retaining valuable staff members,' and that means raises.


  Kristin McAleavy-Mello, who is Texas Regional Manager for Robert Half, says the average professional will see a 3.8% raise in 2014, and people in key positions and key skills are likely to make more.


  "Many positions are seeing big jumps in pay, some nearly 8% higher over this year," she said.


  McAleavy-Mello says if you want to get a raise, or give yourself a raise by getting a better job, you're in the right place.


  "If you are in Texas as a whole, certainly central Texas, it is a great market to be if you are looking for work."


  She says several key job categories are in demand, including auditors, people who are experts in mobile technology, accountants, and anybody who has anything to do with dealing with the government, like human resources and compliance officers.


  Even though Robert Half doesn't place truck drivers, welders, and other trades people whose skills are in demand in the Eagle Ford, McAleavy-Mello says the booming oil fields also have an impact on professional jobs in metro San Antonio.


  "Accounting and finance, technology, finance and support, so it has a much bigger impact on the local professional job market," she said.


  Something else that is new this year.  Robert Half says because certain skills, including people with 'CPA' or 'MBA' after their name are in demand, McAleavy-Mello is seeing companies willing to train already educated and certified people to take jobs in their firms.  Previously, during the recession, employers could hold out for only people who had performed the specific duty they were seeking for other companies.


  "We do find a lot of companies who are willing to train somebody who has experience specific to their industry," she said.